A New Generation of Media Communication - Led Displays

A New Generation of Media Communication - Led Displays


LED large outdoor display screen this is known as a new generation of the media communication path, because of its location in the golden location and high definition picture, super visual impact, superior advertising coverage, has been the best choice for enterprises to choose outdoor advertising, but also to show the bright window of the city image.


LED display as a modern electronic media, with its flexible display area, high brightness, long life, large capacity, digital, real-time characteristics, is any other kind of media can not be replaced. LED electronic display fully use of modern information technology, the sound, light, electricity, machine, and other disciplines integration and perfect combination, set video, animation, subtitles, pictures in one of the high-tech information release of the terminal products. LED display can also be extended to network, communication, integrated wiring, broadcasting, and other weak electrical systems.

The outdoor led display has developed very rapidly in the past 3-5 years and has occupied almost all the fields that can be developed, many terminals and channels in people's living space will have outdoor electronic screens. With the continuous development of technology and the increasing pace of people's lives, it is only logical that this new media model of outdoor electronic screens has emerged. Outdoor electronic screens have changed the landscape of outdoor media, from the earliest Focus Media to the later Huashi, Hang Mei, from the earliest building electronic screens to the later metro, bus, and even aviation and other areas of outdoor electronic screens, to participate in the outdoor electronic screen market more and more companies, outdoor electronic screen coverage areas are becoming more and more extensive. This new form of media is gradually integrated into people's lives and is more and more accepted.



In addition, the outdoor electronic screen can expand and develop rapidly, an important reason is that it has achieved networked media operation. Hundreds of thousands of outdoor electronic screens across the country can achieve centralized brand advertising and centralized broadcasting, solving the problem of the traditional outdoor media being completely regionalized in a single business model. Outdoor electronic screen new media relative to the traditional media CPM (according to the cost of advertising per thousand times being shown) value to below, and much lower, outdoor electronic screen in the form of performance is also more attractive.


Due to the cost advantage of advertising, the outdoor electronic screen can naturally attract more advertising investment, outdoor electronic screen through the market segmentation, at the same time to the audience crowd also subdivided, whether it is buildings, public transport or aviation, each segmentation under the market formed with their own characteristics of the audience crowd so that outdoor electronic screen this form of new media can rely on a variety of performance forms to attract different characteristics of the audience crowd. It is thanks to its huge audience crowd, outdoor electronic screen advertising market prospects can not be underestimated.

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